- Mystery shopping – Store experience
- Visibility Research
- Brand Asset Intelligence
- Channel Feedback
- Store Audit
- MOP Audits (Market Operating Price Audit) and Stock Audit
- Partner Profiling
- POP Management & Branding
- Merchandise Management Sys
- OnTrack –Web Application
Demand Generation /
- Locale & In-Shop promotion
- Loyalty Programs
ISD – Managed Services
- In-Store promoters/ Product consultants
- Field Force
- Back-end support team
- Web based tools
- Mobile based tool
- Analytical tools
- Data management
- ISD grooming
- Soft skills
- Retail Hygiene
- Customer Handling
- Partner or Dealer trainings
Retail ISD / RSP – Managed Services
In-store Demonstrator / Retail Sales Person are key element which defines success for your sales. They are
the face of brand in a store.
Given the wide spread of stores across geographies it’s difficult for Brands to manage & retain them.
- Spread of stores
- Manage & Develop ISD’s / RSP’s.
- Pay rolling barriers
- High attrition Industry
Managed Staffing Services
- Recruitment & Staffing – Pay rolling
- Managed ISD
- Visual Merchandisers
Retail Hygiene & Merchandising
Great store experience - Great Sales!
Retail store is the last mile of Customer engagement, Enhanced Point of Sale experience with appropriate
in-store visibility are the key elements.
Retail is dynamic & Impulsive, with Competition stores / brands around it calls for Brands to Innovate &
build interest , excite them.
Retail Hygiene has two critical aspects
- Visibility - Storefront & In-store.
- Experience - Advocacy by ISD / RSP.
ISD Enablement services
- Training an additional service to increase ISD skills & there by Experience!
- Deployment of POSM materials
- Brouchers / Flyers
- Standees / Shippers
- Bunting etc.,
POSM Deployment Program Types
- Regular cycles – Weekly / Monthly.
- One off campaign for Product launch, Festive Promos etc.,
Semi Permanent Branding Deployment
- Glow Sign boards
- In-store branding
- Displays & Fixtures
- Real time Merchandising tracking.
- Visibility Management tool.
Retail Audit Services
Customer’s experience at Retail is a key driver of Brand success.
Brands make significant investments to drive a differentiated consumer experience thru,
- Retail Visibility
- Retail Hygiene – In store Ambiance & Customer Experience etc.,
Since the marketplace is competitive, somewhat unmanaged and often chaotic and wide spread network of
stores, these are difficult to manage & Brands will look for Answers for following Questions
- What is the customer experience at our stores w.r.t. the store condition, maintenance and facilities?
- Product advocacy / Quality of sales of Retail Sales Person (RSP)
- What is the condition of the brand assets deployed at retail – like signages, demo units, SIS counters etc.,
What is the condition of the brand assets deployed at retail – like signages, demo units, SIS counters etc.,
Quality of Sales
- RSP’s Soft Skills
- Selling Skills
- Product Knowledge
- Product visibility
- Signage visibility
- Availability,Prominence & Condition of brand elements
Brand Assets Intelligence
- Satisfaction surveys
- Competitor interviews
MOP Audits (Market Operating Price Audit), stock Audit and Partner Profiling
- Affirmation of price uniformity across your retail network through an independent auditor.
- Reconciliation of physical stock count with procurement and sales
- we have gone a step further in traditional Retail Intelligence by offering Partner Profiling services.
Demand Generation | Retail Marketing
Customer walk-in is a very critical aspect to success of a Retail store. This requires Awareness & Information
on Retail presence and offers needs to be passed on to respective Target Group present in the Catchment.
In the evolved Retail Market & ever changing Consumer behavior, the 4P’s of Marketing have transformed
into 4E’s for Retailing which stands for,
- Convert Retail space to a Experience zone, excite them.
- Develop your knowledge of new media and channels to reach them.
- What are you willing to offer your consumers in exchange for their attention
- Find the passion and emotion in your brand. Inspire your customers and employees with your passion.
- Locale activities
- News paper inserts
- Flyer distribution
- Activation – Mall, Apartments etc.,
- Activation – Other Innovative activities – Look walkers, Human
Experimental Marketing & Events
- Experimental Marketing
- Product Experience
- Launch Events
- Customer & Partner
- Loyalty Programs
- Festive Promos